Dear Pear Community: I’m launching a company, and I’d love your support.
Last time we talked, I talked about how I’ve been plus size since puberty. It’s what ultimately led me to starting this blog, going in search of likeminded women with similar shapes. What I’ve heard from all of you over the years is that there just aren’t enough options to fit.
Turns out, it’s not just this community. 67% of women in America wear a size 14+, yet, less than 1% of brands in America carry sizes that serve this woman.
In footwear, this gets even worse. Standard below-the-knee boots are made with a 15″ calf circumference while research shows that the vast majority of women have calves that are larger than 16″. This means that MOST women in the US can’t wear boots.
So I decided to stop being frustrated and set out to change this. And from there came Part and Parcel. A brand founded on the intention of making high-quality products for women of all sizes.
We’re starting with what I’m calling Ultimate Wide Calf Boot. A gorgeous, leather boot available in four calf widths (16″, 18″, 20″ and 22″) and from sizes 6-12, to actually fit women in this country.
As I mentioned, the boots will be available for pre-order on Kickstarter beginning on OCTOBER 10. To learn more before launch, sign up at www.thepartandparcel.com.
If you’re like me and you believe that all women #deservefit please support our campaign.
PS – This is how bad the status quo is today: a leading department store suggests that women who need “easier entry” into ill-fitting boots should literally wrap their legs in plastic bags. Not even joking. See it here. Smh
As always, thank you a million times over for your support. If it weren’t for this community that gave me my confidence to go out and prosper as a plus size woman, I wouldn’t be doing any of this. Your support would mean the world to me.